Dates & times
All times are local to the venue · America/Los Angeles
- 11:00 AM – 5:00 PM
These are the previously published dates. Check the organizer for a new edition.
Check the organizer’s latest schedule ↗HEAD WEST at the Ferry Building: Local shopping on the Back Plaza
On Sunday, November 1, HEAD WEST brings its mix of emerging and established local brands to the Ferry Building’s Back Plaza. The San Francisco market runs from 11 a.m. to 5 p.m.
What to look for
HEAD WEST is organized around shopping with local small businesses rather than a fixed set of attractions. The Ferry Building gives handmade ceramics and locally sourced vintage as examples of the kinds of goods associated with the market, while noting that categories change.
Those examples are a starting point, not a November shopping list: the event announcement does not name sellers for this edition. If a particular maker or purchase is the reason for your trip, check for an updated vendor list before going.
Further reading: HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · HEAD WEST Marketplace | Downtown San Francisco ↗

Make a second stop inside
The Ferry Building suggests pairing the plaza market with a meal inside. Its building map lists El Porteño Empanadas and Hog Island Oyster Company among the restaurant and café options; they are building merchants, not confirmed HEAD WEST vendors.
There is another, separate shopping event in the building that day: the Pickwick Vintage Show is listed in the Grand Hall from 10 a.m. to 4 p.m. Its exhibitors focus on vintage clothing, jewelry, accessories and textiles. Check its own event details if you want to visit both.
Further reading: HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Map - Ferry Building Marketplace ↗ · Discover Exciting Events in San Francisco | Ferry BuildingDiscover Exciting Events in San Francisco | Ferry Building ↗
Before you go
Admission not stated
Check the event listing for any entry charge before traveling.
Bring a bag
The Ferry Building recommends shopping bags and says it has no lockers or storage areas for purchases.
Check individual hours
Ferry Building businesses set their own hours, so check a merchant’s schedule if you have a specific meal in mind.
Getting to the Back Plaza
Transit and bicycles
The market is on the Ferry Building Back Plaza, at One Ferry Building, San Francisco, CA 94111. The F Market streetcar stops in front of the building, and BART’s Embarcadero station is one block away. Ferry and other MUNI services also reach the area.
The building has bike racks outside on the Back Plaza at its north and south ends.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Visit - Ferry Building Marketplace ↗
Parking and restrooms
The Ferry Building lists the Washington and Embarcadero lot as a preferred parking location, with other public lots nearby. It also lists accessible parking near the building and in serving lots; check parking operators for current rates.
Accessible public restrooms are in the building’s north and south ferry terminal pass-throughs.
Before you make a plan
Where is HEAD WEST held?
The market is on the Ferry Building Back Plaza, behind the building at One Ferry Building.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Visit - Ferry Building Marketplace ↗
Is there an admission charge?
The event announcement does not state a price or say whether entry is free. Check for an update before attending.
Are specific sellers confirmed for November 1?
The event announcement does not list participating sellers. Handmade ceramics and locally sourced vintage are examples of goods associated with HEAD WEST, not confirmed inventory for this date.
Is HEAD WEST the same event as the Pickwick Vintage Show?
No. Pickwick is a separate vintage show in the Ferry Building Grand Hall on November 1; HEAD WEST is on the Back Plaza.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Discover Exciting Events in San Francisco | Ferry BuildingDiscover Exciting Events in San Francisco | Ferry Building ↗
Location & Google Maps
Ferry Building Back Plaza
One Ferry Building, San Francisco, CA 94111
Map search by venue and address. Check the organiser’s entrance details before travelling.
